B2B ecommerce intelligence

Spot what's slipping.
Grow what's ready.

CaptainFox reads every B2B customer and guides their growth across the whole lifecycle, from the first order onward. Every risk and opportunity that moves revenue surfaces with the exact next action attached. No BI project, no dashboards to build.

Built for wholesalers and distributors selling online.

Action inbox 190 opportunities
Recovered this quarter +18% revenue
Coverage window
48 mo
Order history analysed daily for every customer.
Customer × product links
7,350,912
Watched and scored for you, continuously.
Granularity
Q/Q · M/M
Quarter or month over month, tuned to customer size and recalculated daily.
Per signal
Action
Every finding comes with the next step and the money on it.
Quick wins

When a product changes, your turnover quietly leaks.

Every time you withdraw or replace a product, a share of your B2B customers never moves to the successor. They simply stop buying. Across a full catalogue that silent leakage adds up to serious turnover you already earned, spread over thousands of customer-and-product links no one can watch by hand.

70% of the turnover from withdrawn and replaced products never migrates to the successor. CaptainFox catches it while it is still recoverable.

Turnover from withdrawn & replaced products Illustrative
  • Adopted, turnover secured
  • Not adopted, leaking away

Of the 70% that leaks, how much is still winnable

Recoverable
71%
Gone for good
29%

Most of what leaks is not lost. For roughly 7 in 10 of those lost products a successor already exists, the customer just never switched. That turnover is yours to win back.

Kick start a new customer

No history? Start them on the right assortment.

A brand-new B2B customer has no order history to learn from. CaptainFox fills the gap with the wisdom of the crowd: it matches them to similar customers by segment and potential, then recommends the starter mix and top assortment most likely to land, so the very first order is already a strong one.

~180k€ projected first-year revenue, based on what similar customers in this segment actually buy.
Grow the account

Turn a declining customer into a growing one.

CaptainFox watches each B2B customer across their whole lifecycle and reads the signals a quarterly report would miss: a key brand bought less and slipping to a competitor, products discontinued with no successor, ranges never ordered, a reorder cycle stretching out. Each one comes with the action and the money on the table.

+412k€ of yearly upside on this one customer, from winning back a fading brand to opening ranges they never buy.

Grow the brand

Grow a brand across all your customers.

Flip the view. For any brand or product line, CaptainFox shows which customers never buy it, which are fading, who buys below their segment, and who sits on discontinued SKUs waiting to migrate. One brand, a ranked plan across every customer.

+730k€ of yearly upside on one brand, spread across the customers that should be buying more of it.
The platform

An early-warning system around every B2B customer

The card is one customer. The platform watches every customer continuously, not once a quarter, catching many signal types at once, from a fading brand to untapped ranges. A shield around your revenue, not another report.

Health score

One comparable score per customer

A 0-100 score for every customer, so you see who to protect and who is a growth opportunity.

Aldemar Sports
76
Northwind Neapol
62
Harbor & Co
25

Endangered turnover

Flagged automatically

The moment a product loses its successor, the turnover at risk is surfaced.

Brand dynamics

React before a brand churns

Spot a brand a customer is buying less, and take action to win it back.

Growth gaps

Not just risk, untapped upside too opportunity

A product line the customer barely touches, but peers in their segment buy far more.

This customer
22k€
Bottom 25%
55k€
Segment average
180k€

Automated rules & alerts

Define once, let it watch

  • IF reorder gap > 30d → alert account manager
  • IF top product discontinued → propose successor
  • IF brand down 30% q/q → flag to win back

Ranked opportunities

Highest value first

  • 01
  • 02
  • 03
  • 04
Account nutrition

Feed every customer, not just the loudest

Here is every customer you have, one dot each, coloured by health today. CaptainFox nurtures all of them at once, so the quiet customers drifting toward dormant get attention before they are lost, and the healthy ones keep growing.

Request a demo

Your customers · 1 dot each

  • Healthy
  • Stable
  • Needs action
  • At risk
  • Dormant
Inside the product

One inbox for every customer decision

Opportunities and risks land in a single prioritised view, scored, explained and ready to action.

How to start

Live in days, not quarters*

Connect your data and let CaptainFox do the heavy lifting: mining, scoring and prioritising your customers continuously.

* Timeline depends on your integration needs. Comarch ERP XL, AtomStore and Shopify are supported from launch.

  1. Connect your data

    Plug in your store, orders and customer data. No warehouse migration, no data science project.

  2. Mine & score

    Our ecommerce-tailored engine profiles every customer and product group and assigns a health score.

  3. Get alerts

    Opportunities and risks surface automatically, ranked by value, with the reasoning attached.

  4. Take action

    Act in one click, trigger rules and offers, and watch relationships and revenue grow.

Get started

Find the turnover you're leaking

See CaptainFox on your own data. We will show you the opportunities and risks hiding among your customers, in a single guided demo.

Built for wholesalers and distributors selling online.